With Public Safety Prime Focus, Biometrica Announces API Partnership With VSBLTY

May 22, 2018

The partnership will see Biometrica’s UMbRA database and its advanced facial recognition technology integrated with VSBLTY VECTOR™ as an enhancement to security and surveillance in stadiums and entertainment venues.

LAS VEGAS, NV, May 22, 2018: On Tuesday, Biometrica Systems, Inc., a Las Vegas-based SaaS company that uses biometrics — including facial recognition systems, multi-jurisdictional databases and encrypted information networks — to track crime and criminals, announced the successful integration of its UMbRA database with the VSBLTY VECTOR™ platform, in order to improve security and surveillance at stadiums and other entertainment venues.

UMbRA, the Unique Mission to Build Records and Arrests, is a 100% law-enforcement-sourced multi-jurisdictional database of people that have been arrested or convicted of a crime, and is intended to allow law enforcement officers, private investigators, process servers, or private sector security and surveillance professionals to conduct text or advanced facial recognition searches against person of interest records.

VSBLTY software turns regular digital signage into Proactive Digital Displays. However, on the security front, VSBLTY VECTOR™ uses its proprietary FacialAnalytics™ and (AOR) Advanced Object Recognition technology as an enhancement to security and surveillance in stadium and entertainment venues. VSBLTY software can cross-reference POI (Persons of Interest) databases and trigger security alerts in real time if a known subject of interest is on location.

“We’re a company that’s headquartered in Las Vegas, which unfortunately, last year, was a city that saw unspeakable violence in the deadliest mass shooting by an individual in American history, and that, at an entertainment venue,” said Biometrica CEO, Wyly Wade. “We’re also a technology company that’s entire focus is on using technology to keep people safe.”

He added that from a public safety perspective, the integration with VSBLTY made “perfect sense.” “Their technology’s focus is on recognizing faces that frequent public spaces — stadiums and concert venues — and ours is recognizing, in operational real time, whether those faces present a threat to public safety,” said Wade. “Together, we hope our integration will usher in a new age of security in stadiums and other entertainment venues.”

VSBLTY CEO Jay Hutton said he was pleased to announce the company’s partnership with Biometrica for VSBLTY VECTOR™ security-specific deployments. “Its proven application in the gaming industry, along with the most comprehensive list of persons of interest we have seen in the market today, made Biometrica an easy choice,” said Hutton.

He added, “VSBLTY VECTOR™ is an advanced and proactive facial detection, analysis and recognition technology. When you integrate this with access to a comprehensive real-time potential threat database, it takes our focus on security in crowded public spaces, whether stadiums or concert venues or even school buildings, to a whole different level.”

About Biometrica 

Biometrica Systems, Inc., a Nevada corporation, is in the business of creating software and systems that link the physical to the digital and the digital to the physical with the intention of minimizing criminality, or events that could lead to crime.

To this purpose, the company’s cyber-physical products and modules, and range of biometric-enabled tools — including private, encrypted information networks, facial recognition systems and databases, and incident management software — enable the recording of criminal occurrences, recognize threats, track individuals or groups that have either committed a misdemeanor or felony or contributed to breaking the law, protect PII, help organizations know their customers and their employees, and allow law enforcement, PIs, process servers, and security and surveillance teams link all of the above.

Private Investigator License # 1295 [Nevada PILB]

For more information, please contact media@biometrica.com


VSBLTY software turns regular digital signage into Proactive Digital Displays. This transformation incorporates FacialAnalytics™ to provide groundbreaking real time customer measurement, drive brand engagement, and provide sales lift at retail. With interactive touch screens creating rich immersive brand interactions, data measurement in out of home and retail has seen the dawning of a new age with VSBLTY.

VSBLTY VECTOR™ uses proprietary FacialAnalytics™ and (AOR) Advanced Object Recognition technology as an enhancement to security and surveillance in stadium and entertainment venues. VSBLTY software can cross reference POI (Persons Of Interest) databases and trigger an alert to security if a know subject is on premises.

For more information, please contact

Nels Fellman: nfellman@vsblty.net